Ocean Born Foundation
Envisioning a healthy blue planet
Ocean Born was born out of desire to bring more resources to the fight to save this little blue miracle we all call home.
As consumers we know that we must lower our consumption, prioritise quality over quantity and get to know the brands we do consume to ensure we are supporting the kind of future we want to see. This is embedded in our brand philosophy. Thus our products are made in the most planet-responsible way possible, of good quality and with literally 100% of their profits allocated to ocean conservation and clean-up initiatives.
Drinking Ocean Beer is one of the simplest ways you can help protect the ocean and planet, and is the most unlikely warrior in the fight against climate change. The fact that it is an award-winning, premium beer brewed with natural and high-quality ingredients is just beside the point…
Ocean Born Lifestyle is geared toward sustainable fashion with purpose to generate a new income stream for the protection and restoration of the ocean. Thus, Ocean Born Lifestyle serves as an endowment for the ocean by giving 100% of its profits to initiatives focused on the regeneration of the ocean and marine life.
“Our mission and vision stem from the recognition that all activities have social and ecological impacts and that every form of investment, every choice of product and service, and every money flow decision has an impact. And, de facto, if the impact is not consciously benefiting social or ecological outcomes, it is quite likely damaging them.
We want to turn this on its head with the most ambitious environmental standards on our products and the higher purpose of the sale of the product to be for the oceans’ benefit.”
So how does the money go back to the ocean?
Ocean Born Foundation, founded in December 2020, is a grant giving organisation with a focus on ocean health. Their overarching concerns are climate change and the loss of biodiversity, wanting to tackle this by accelerating initiatives that focus on ocean clean-up and conservation.
Within clean-up, they are focusing on rolling back damage and pollution as well as impact mitigation (i.e. tackling the source of the problem). On the conservation front, they focus on restoration as well as protection.
